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25-Feb-2020 13:36

Think about what your business is specifically known for and highlight that in your subject line.Don’t be afraid to put your business’s name right in the subject line.The words you choose for your email subject lines can have a big impact on whether or not the hard work you’ve put into your email will pay off.Spending a little extra time on your subject line will help you boost email open rates, avoid the junk folder, and get your message in front of the right people.Sharing something unexpected means your readers will want to read on and will also have a better chance of remembering your email later on.Adding a video, linking to a presentation or podcast, or including a helpful guide are all great ways to make your email content varied and more engaging.You can send out an initial announcement, letting people know about an upcoming date.Then, follow up with a reminder and a last chance email when the deadline gets closer.

There’s power in drawing people in with a preview, rather than giving away the punchline right at the start.Considering there’s no shortage of distractions standing between you and your readers, sometimes a deadline is just what you need to become a priority.A successful promotional strategy, for an event or a special offer, will likely include a series of emails.Sharing an announcement will make your email subscribers feel like they’re the first to know and will motivate them to read on for all the details.

To craft a good subject line you need to understand two things: who your audience is, and what your business can offer them that they can’t get anywhere else.Many people will open emails simply based on the sender alone, so don’t miss the chance to reinforce your specific brand.